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How recruiters can source great candidates by analyzing Twitter's hidden networks


Looking for awesome job candidates? By analyzing who key people within a target industry or business follow, Twiangulate helps recruiters identify highly-value, passive candidates.

This blog posts shows how just ten minutes of digging can reveal hundreds of potential job candidates on Twitter. As you'll see below, this can be done even inside a notoriously insular company like Apple.

Twitter is clearly loved by many recruiters. But most recruiters' Tweets are stuck in web 1.0 -- the broadcast era. When trying to connect with job candidates, these recruiters use Twitter as just another channel for blasting out job openings. A few recruiters up their game by tweeting about their companies' uniformly awesome corporate cultures. Some even use #hashtags so their tweets are seen by potential hires interested in specific content.

And a few recruiters, the really advanced ones, have figured out how to use Twitter advanced search to identify people interested in specific content or working in a specific company.

But this is just scratching the surface. Twitter's social graph, aka 'who follows who,' contains a treasure trove of information for smart recruiters. Twiangulate can help recruiters expose the hidden networks of influence by analyzing who is followed by people within a particular field or organization or company unit.

For example, let's say you desperately need to hire an iCloud programmer with experience at Apple.

The first step is Twiangulate's bio search. Putting "iCloud" into the search quickly yields up 262 names. Scanning the list, @ThomasHan quickly jumps out. He works in Cupertino and his bio says: "Taiwan. Purdue. Cornell. Apple iCloud Engineer. Husband. Charlie, the doggie. Views and opinions do not represent those of my employer."

"Apple iCloud Engineer" sounds promising. The traditional recruiter would try to get into a conversation with Thomas Han, perhaps get him on the phone and see if he knows any Apple colleagues who might be looking for a job. But Twiangulate let's you turn @ThomasHan's Twitter connections into the decoder ring that produces a list of several hundred programmers at Apple.

How? Your next stop is Twiangulate's "reach" tab, which lets you review @ThomasHan's most influential followers.. This search yields a snapshot of Han's 100 most influential followers. Turns out Han DOES have the ear of a bunch of hefty Tweeters both inside Apple and outside, confirming that he might be a good person to try to hire. But this list yields more: the names of other Apple staff.

Twiangulation for recruiters

It turns out two of Han's influential followers, @eschaton and @espresso, list Cupertino, home of Apple's HQ, in their bios. Grabbing their names and switching over to the "followed by" tab, we can now do a search that discovers all the tweeters who @thomashan, @eschaton and @espresso follow in common.

Bingo, we've now got a list of 302 people, many of whom are current or former Apple programmers.

And swapping some of these names into the same 'who do these people follow in common?' search function yields even more candidates. Now add all these names to a Twitter list, for example, Great Programmers We Want to Hire. You've located a Fort Knox of well-respected but behind-the-scenes Apple staff.


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